Mobile is the hot topic right now in eCommerce and eBay shopping is no different, with eBay reporting that mobile accounts for more than 10% of all purchases on eBay UK.
Whilst it's true that certain demographics account for a large part of mobile sales, such as under 25's and "mobile mums" (68% of US mums use their smartphone while shopping for checking reviews, prices, etc.), we continue to see an upward trend in mobile device usage on eBay.
Thanks to rapid device adoption, shoppers are changing how they research, search, communicate and shop online. The lure of offers and incentives and the transparency of reviews and feedback mean mobile traffic is on the rise.
Remember that mobile shopping is more than just buying; users use mobile for product research, price comparison, seller details, ratings, reviews and feedback.
E-mail marketing is also often overlooked and ready or not, a lot of our mails will be read on mobile devices.
Sellers should at least check their listings, e-mails and communication on as many devices as possible, especially if you use a custom template, to confirm the buying experience is the best it can be on the smaller screen or tablet.
Device usage is different across different eBay categories but the most often used devices, in order, include; iPad, iPhone, Android, iPod and Blackberry.
We even see eBay mobile traffic from the PlayStation 3!
Analytics for eBay
HandClicked shows you which devices visitors are using to view your eBay listings and by understanding how visitors view your pages, what operating systems they use, their screen resolutions, etc. you can ensure your content is designed for the best visitor experience.
